Sports 5 / Gritty Cool
We teamed up with Israeli television’s #1 sports broadcast brand to bring it back into the game with a full on air rebranding touching on show opens, idents, and lineup design.
Flying Machine took a decisive right turn from the existing cold, graphic, brand values and spattered the new brand with emotionally charged mud, sweat and tears that every sports fan holds dear.
Game Graphics
We developed a distinctly gritty palette coupled with high contrast live action footage that glued viewers to the screen before, during, and in between games with clear stats and team lineups.
