National Geographic's Geno Project / The Human Story Repackaged

An epic mission to analyze historical patterns in DNA from participants around the world got an irresistible packaging that can stand the test of time.

THE HUMAN STORY REPACKAGED

Flying Machine deconstructed the original packaging and re-kindled the excitement around genomic mapping and being a part of the collective human story. The result was a packaging that people wanted to keep around long after it has served its clinical purpose.

Brochure

Geno 2.0 was introduced with a brand new identity that captured the scientific and emotional aspects of the project while making it easy and engaging for participants to take part, track their results and learn more.

Website

https://genographic.nationalgeographic.com

The new identity has been used to inform various touch points including the online experience, the instruction manuals, and the sharing and learning aspects of Geno 2.0.