Douglas Elliman's 50 Clinton st. / Sweet & Raw Luxury

Branding a future Lower East Side icon for Million Dollar Listing NY star star real estate broker Fredrik Eklund, which drove sales upward of 60% of units in the first month alone.

Issac & Stern’s 50 Clinton combines old-world chic with a modern European flair and vintage luxury interiors by Paris Forino. We created a timeless logo for this timeless property that shines with unprecedented quality.

Brochure

Everything about this chic Douglas Elliman development screamed raw luxury and so did everything we created to promote it. 

Website

www.50clintonst.com

A complete branding system and writing style were applied with great care for detail across the gold embossed sales brochure and floor plans, site signage and web presence. 

Logo Presentation