303 East 33rd / Opulent Green

We broke the mold of drab real estate communications with a witty NY TIMES ad campaign and a marketing experience that helped sell over 60% of the units in the first couple of month from launch date.

Logo & Brochure

We developed the logo and brand identity around the first of its kind LEED-registered condominium development for the Toll Brothers with organic patterns and soft lines.

A distinct sleeve featured a de-bossed organic logo with a clean, inviting finish. The unusual brochure inside was constructed to be explored from the center spread in ever widening spreads that take the reader on a path to purchase from the outermost to the innermost sanctum, with breathtaking renderings and subtle type design.

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The ad campaign ingeniously tied the units’ amenities with neighborhood highlights through a series of playful iconic images and brought unprecedented awareness to the property.

Corporate Identity

The building's 303-in-a-tree logo illustrates the green values underlying the project since its inception and throughout the development process. 

Banner

Playful icons and messages were introduced on the building's signage to create continuity between the advertising campaign, the building's sales gallery and the construction site. 

Recognition

Ivanka Trump made a quick comment on one of the advertisement, and faxed it to the developer.