Lio Spiegler is Flying Machine’s Head of Brand Development, specializing in marketing, branding, and communications in traditional and emerging media including film and social networks.
Over the past ten years Lio has built desirable brands for fortune 500 companies and boutique business alike. His strategic work touches on all aspects of the business—from the manufacturing line to sales and customer care and from corporate culture to brand management. He has extensive background in print, radio, and TV advertising from his years as senior copywriter in TBWA/YEHOSHUA in Israel, and a deep understanding of international mass and luxury markets nurtured during his role as Vice President of Creative Strategy at ink&co in New York. He was one of the creative forces behind six seasons of branding the Mercedes-Benz Fashion Week in NY, LA, and Miami, and he isn’t ashamed to admit he was also behind the successful rebranding of Mattel’s Barbie Collector.
As brand strategist, Lio conceived and helped deliver the nation wide ‘Project Confidence’ with Queen Latifah for Curvation Intimates which garnered VF $30MM in profits with a $1.5MM investment. His clients include successful startups Clickable, Skip*Hop, and Phytel, seasoned industry veterans OnSSI, and Transgaming’s Games Channel 96 and GameTreeTV, as well as ESPN, Sport 5 and channel 10 in Israel, the Stacked Video game franchise and DogTV in the US.
Owing to his cross-cultural experience and keen eye for the integration of business with community and design, Mr. Spiegler is routinely invited to consult with companies who are in the process of crossing (all sorts of) borders or breaking into, or out of, the American Market.