Lio Spiegler, Brand Strategist at Flying Machine
Shooting the M Cushion was a lot of fun. I spent many seasons branding Fashion Week in NY, LA, and Miami but it has been a while since I found myself up front and personal with an all-frills fashion shoot at the 24th Street Loft in Chelsea.
It was also a great opportunity to discover some of the unique sense of style that the FM team hides while creating amazing (albeit not as fashionable) communications for surveillance software and dog television brands OnSSI and DogTV. Turns out that Micha's love affair with Italian soccer and Hsin's meticulous Taiwanese taste have transformed this shoot into a treasure trove of images and lifestyle statements for M Cushion.
Ashley Sherrill of True Model was the perfect talent for the job and has cooperated (in exchange for periodic M Cushion massage breaks) with our outrageous directions which included at some point wearing a $1000 gown and perfect hair and makeup by Christian Zamora and sprawling on the floor amid fluffy cushions. Marshall Troy who helped us with an earlier shoot for Shop Japan has made the whole thing happen with a fantastic team which also included the resourceful and stylish Grace Knott and the fashion genius of Paul Petzy.