Flying Machine presented four design directions for the new opening. Within a short period of time, wide variety of ideas were created. Considering their main target audience, a option with playful typographic approach was presented. The client chose the direction that features school logos which appeals not only to current students but also to the graduates who are royally following the school long time.
The Jumbotron became the flagship of the moving identity serving a sweet combo as an instantly recognizable brand icon and as an information vehicle.
With over 80 sporting events and contests coverage we had to make sure game graphics didn’t get in the way of the action while giving producers a flexible information system.